Gubbio: Umbria's (and Italy's) hidden gem near Tuscany

Tucked away on the north-east side of Umbria, just a short drive from the border with Tuscany, lies Gubbio.

Gubbio is a medieval town that feels like a journey back in time. Often overlooked by tourists flocking to Florence or Rome, Gubbio rewards those who seek authenticity and take the slower path. 

With its cobblestone alleys, historic architecture, and sweeping views of the Umbrian green and hills, it offers an authentic taste of Italy, without the crowds. These are just few of the reasons why Gubbio stands out as an Italian destination worth discovering:

• Authentic, non-touristy atmosphere
• Stunning medieval architecture and cityscape
• Traditional festivals and deep-rooted culture
• Gorgeous views of the Umbrian countryside
• Exceptional food and wine!

Why Visit Gubbio?

One of the most captivating aspects of this Umbrian town is the way its medieval character has remained so intact over the centuries, offering visitors a truly immersive experience into the past.

Gubbio is one of the best-preserved medieval towns in Italy, and, even if it’s a pity for it to remain under the radar, having less crowds helped Gubbio staying real. The town's stone facades, Gothic buildings, and ancient piazzas have stood still through the centuries, and tourists come here to slow down, take in the view, and experience a side of Italy that hasn’t been overtaken by mass tourism.

Whether you're sipping an espresso in a quiet square or watching the sun dip behind the Apennines, Gubbio invites you to take your time and breathe, exactly like locals do.

What to See in Gubbio

Piazza Grande and Palazzo dei Consoli

Start your visit at the Piazza Grande, one of the most impressive suspended squares in Italy. From here, you’ll have panoramic views of the Umbrian valley below. Adjacent to the square is the Palazzo dei Consoli, a striking 14th-century building that houses the Civic Museum and the famous Eugubine Tables — ancient bronze tablets with pre-Roman inscriptions.

Roman Theatre

Don't miss the Roman Theatre, located just outside the historic centre. Dating back to the 1st century BC, it still hosts performances in summer. It's a perfect spot for a quiet stroll or a moment of reflection amid ancient stonework.

Basilica of Sant'Ubaldo and the Cable Car

Take Gubbio’s unique open-air cable car called “Funivia Colle Eletto” to reach the Basilica of Sant'Ubaldo, perched high above the town. You can even walk uphill to reach the Basilica, however it is way more tiring and less scenic. 

In fact, the mentioned cable car is an attraction in itself — a standing metal cage that gently glides up the slope, offering fantastic views. At the top, you’ll find the resting place of Gubbio's patron saint and a sweeping panorama over the town and surrounding countryside.

The Medieval Quarter

Wander through the winding streets of Gubbio’s medieval quarter, located just north of Piazza Grande and stretching uphill toward the Basilica. This part of the city retains its original urban layout, with steep, narrow lanes lined by stone buildings and archways.

Get lost through the narrow cobblestone streets and, as you explore, you’ll find:

• Artisan shops selling hand-painted ceramics
• Local delicacies such as truffle-based products and cured meats
• Small wine bars offering Umbrian wines, such as Sagrantino, Orvieto classico or Grechetto
• Workshops where craftsmen continue centuries-old traditions
• Peaceful corners and hidden courtyards ideal for photography

Festivals and Local Traditions

Gubbio is beautiful year-round, but like much of Umbria, it truly shines during late spring and early autumn. These seasons offer mild weather, vibrant and colorful landscapes, and the chance to enjoy the town without the peak summer crowds. 

It's also during specific moments of the year that Gubbio reveals its most festive and authentic character.

For example, if you visit in May, the Festa dei Ceri is a must-see. This festival is a centuries-old race where townspeople carry massive wooden "candles" — each weighing over 300 kg — up the mountain in a wild and exhilarating display of tradition and pride. It’s one of Italy’s most fascinating cultural events and a vivid expression of local identity.

Other events and curiosities worth noting down if you are planning a trip to Gubbio:

• Palio della Balestra: a medieval crossbow competition in late May
• Christmas in Gubbio: home to the world’s largest Christmas tree, lit on Mount Ingino
• La Patente da Matto: a quirky tradition at the Fontana dei Matti (literally translated to “Fountain of the Mad”), where anyone who runs around it three times earns an official "crazy license" from Gubbio — a playful certificate issued by locals and celebrated with humour: yes, you’ll get a REAL certificate. 

Where to Stay in Gubbio

Gubbio offers a range of accommodations to suit all tastes. When visiting Umbria, it’s great to experience nature and the countryside, opting for an immersive stay in an eco-resort or rustic agriturismo immersed in the green hills. However, while staying in Gubbio, you can choose a good apartment in the historic centre, or look for more comfort with a boutique hotel.

Hotels in Gubbio:

• Relais Ducale — Located near Piazza Grande, this historic residence offers period charm and stunning views.
• Hotel Bosone Palace
• Park Hotel ai Cappuccini

Agriturismi:

• Castello di Baccaresca — A short drive from town, this restored castle surrounded by countryside is ideal for those seeking peace and authenticity.
• Country House Le Giare
• Agriturismo Casella del Piano — Set among olive groves and vineyards, this farmstay offers cooking classes, local products, and a true taste of Umbrian country life.
• Tenuta Borgo Santa Cecilia - a bit further away from Gubbio, and to stay here a car is a must. However, the location is wonderful!

How to Get to Gubbio

Gubbio isn’t directly connected to Italy’s major train routes, which helps it retain its hidden gem status. Since you might be wondering how you can reach Gubbio: 

By Train & Bus

• Nearest train stations: Perugia and Fossato di Vico
• From there: regular buses or taxis can get you to Gubbio

By Car

• From Perugia: 45 minutes
• From Assisi: 1 hour
• From Florence: about 2.5 hours

Driving is the most convenient option and allows you to explore:

• Nearby villages like Scheggia or Pietralunga
• Natural parks, including Monte Cucco
• Local wineries and olive oil producers

Final Thoughts

For those looking to experience a slower, more intimate side of Italy, Gubbio is a rare find. Its preserved history, local traditions, and timeless beauty offer something deeper than postcard perfection. Here, you can:

• Escape the crowds of major tourist cities
• Enjoy true Italian hospitality
• Immerse yourself in centuries of culture
• Discover a side of Umbria that many overlook

It's not just about what you see, but how you feel walking through its silent streets, looking out across the Umbrian hills, and realising you've found a piece of Italy that still breathes at its own pace.

Continue Your Journey

Curious about other hidden medieval gems in Umbria? Don’t miss our article on 5 Must-Visit Hilltowns in Umbria — perfect for planning your next slow travel tour experiencing the Italian “Dolce Vita”.

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