Casa Umbra: rooted in Umbria’s soul
Nestled in the centre of Italy, where ancient olive trees stretch across rolling hills and medieval villages seem frozen in time, there lies a region often called the "Green Heart of Italy”. Umbria is not a place that shouts for attention, but rather it whispers through the wind brushing golden wheat fields, the clink of glasses under a stone portico, and the scent of woodsmoke and rosemary drifting from an old country kitchen.
Casa Umbra was created to share this spirit, coming from a shared memory—a collective longing for what is simple, true, and enduring. While the brand was born under the vision of a founder with roots in this land, its soul belongs to generations who lived by the rhythm of nature, shaped by the seasons and the wisdom passed from one kitchen, one workshop, one vineyard to the next.
A Land Steeped in Simplicity and Beauty
Umbria is a place that has always been, and still is, fiercely loyal to its traditions.
Unlike the more famous Italian cities, it has resisted the rush and the cons of mass tourism. Life here moves more slowly, it’s less stressful and more enjoyable. Meals are prepared without hurry, olive oil and wine are made with patience, and every town has its own festivals, where music, food, and laughter carry through cobbled alleys.
Casa Umbra was born from this way of living. We don’t want to be just mere sellers, we want to place ourselves as a doorway into a world where craftsmanship still matters, where everything tells a story, and it is made with time and passion.
This is because the essence of Casa Umbra lies in the work of hands. Those that press olives into liquid gold, shape wood into heirloom furniture, or hang cured meats in cool, stone-walled cellars. It is a tribute to the craftsmen and women of Umbria—artisans whose knowledge is not learned from books, but inherited through doing.
Our small collections are not about perfection; they are about character. Each item carries with it the story of its maker, the terrain from which it came, and the values it represents: authenticity, quality, and respect for tradition.
Through carefully curated pieces, Casa Umbra brings into your home the warmth of Umbrian life. Cuts and Cheeses that recall Sunday meals under vine-covered pergolas. Ceramics that echo centuries-old patterns. Olive oils that capture the soul of sun-drenched groves. Wines that taste of the earth they were born from.
A taste of Umbria in every detail
In today’s fast-moving world, Casa Umbra offers something radically different: a return to slow living, to real food, to craftsmanship, and to meaningful connection.
Here, a home-cooked meal is an act of love. A handmade bowl is not a luxury, but a continuation of heritage. And a glass of wine is not rushed, but savored as the sun sets over the hills. This is not nostalgia. It is a conscious choice to live more deeply, to celebrate the quiet joy found in daily rituals. To value fewer things, made better.
Casa Umbra is for those who believe that luxury lies in authenticity. That beauty is born from function. That tradition can still guide innovation.
Whether it is a wedge of aged pecorino, a bottle of Sagrantino wine, or hand-sliced prosciutto di Norcia, every element of Umbrian life tells a story of the land and the people who tend it.
At Casa Umbra, we work closely with local producers who still make things the old way—with care, patience, and deep knowledge. These partnerships allow us to share not just products, but pieces of culture. We believe that food is memory. That olive oil pressed from trees hundreds of years old carries more than flavor—it carries legacy. And that to truly know a place, you must taste its soil, breathe its air, and walk its land.
Connecting Umbria and the World
Casa Umbra stands at the meeting point between past and present, between a quiet corner of Italy and the global stage. Our mission is to become a gate to Umbria, offering access to its beauty, flavors, and traditions to those seeking meaning beyond the mainstream.
We imagine a future where Casa Umbra is not just a brand, but a movement. One that inspires people to travel differently, to consume more consciously, and to live more intentionally.
We dream of immersive experiences that allow people to live the Umbrian rhythm—to harvest grapes under an autumn sky, to learn from master artisans, to cook over fire with a nonna who measures by feel, not spoon.
At its heart, Casa Umbra is an act of preservation. It is our way of honoring the values that shaped this land: generosity, simplicity, humility, and joy.
These are not just ideas. They are found in the cracked hands of a farmer, in the quiet pride of a cheesemaker, and in the embrace of strangers at a festival.
Join our journey at Casa Umbra
Casa Umbra invites you to slow down, to reconnect and bring a piece of Umbria into your home and your heart. Because Umbria is not just a destination. It is a feeling. And that feeling lives here, in every detail, waiting to be shared.
We would love to have you onboard with us in this journey, and you can do that by simply joining our newsletter and following us on our Instagram page.
Benvenuti a Casa Umbra!